Tag "CX"

Emerging technologies have the potential to transform CX and reduce costs

Soma Tah Consumer behavior is changing rapidly in the always-connected world of today. The availability of mobile, social and various digital tools have empowered the customers in ways that were previously unforeseen, thereby putting increased pressure on the businesses to

Struggling To Get Customers To Engage With Your Mobile App?

Olive Huang Think about what’s on the home screen on your phone — probably emails, photos, weather, and your favorite social or messaging apps like Facebook, WhatsApp, WeChat or Instagram. It’s unlikely to be your utility company, insurer or local council. Industry

Changing Dynamics of Customer Relationship Management

Arijit Chatterji Starting from the black and white era, when the digital marketplace was unimaginable, the relationship that businesses shared with their customers ran deep and was more personal. Businesses knew the buying behaviour, buying cycle and even preferences of

Omnichannel CX provider Genesys eyeing 50pc growth in India

Soma Tah In this age of instant gratification and instant vilification, customer experience (CX) is becoming a key differentiator for the brands. A CX survey by McKinsey found that while more than 85 percent of customers increased their value to