Tag "CX"

Changing Dynamics of Customer Relationship Management

Arijit Chatterji Starting from the black and white era, when the digital marketplace was unimaginable, the relationship that businesses shared with their customers ran deep and was more personal. Businesses knew the buying behaviour, buying cycle and even preferences of

Omnichannel CX provider Genesys eyeing 50pc growth in India

Soma Tah In this age of instant gratification and instant vilification, customer experience (CX) is becoming a key differentiator for the brands. A CX survey by McKinsey found that while more than 85 percent of customers increased their value to