No bid for Twitter from Google and Disney

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What looked like a potential successful flight for Twitter this time around failed yet again with two prospective buyers- Google and Disney pulling out from the bidding process for the company.


Recode reports that only the American business software company, Salesforce is in the reckoning now, reducing the likelihood of a bidding war and even raising doubts of no buy-out at all.

Google and Disney were at the forefront to buy the micro blogging platform, which has seen its value soar in recent weeks amid speculation that it is up for sale.

Apple, too was reportedly mulling over the matter but even it has backed out.


Google’s decision to let go of the bid has surprised quite a few as amongst all the potential buyers, it looked a perfect match for the social network after all its failed efforts in the social media domain.

Apparently, Google had even started working with its longtime M&A adviser Lazard on a possible bid, but it doesn’t seem to be interested in the company anymore.

The news has hit Twitter badly, with its shares nose-diving by nearly 20 percent. Twitter’s misfortune is that despite all the big names, it has failed to find a ground among masses like Facebook. The networking platform has made zero profit in its 10-year history and revenue growth has slowed dramatically in recent months.

The only hope now lies in Salesforce. Salesforce shares have fallen by around 4 percent since rumors of the company's interest in buying Twitter emerged. It missed out on buying LinkedIn when Microsoft reached a $26bn deal to buy the professional social network earlier this year, and is believed to see potential in turning Twitter around.

For the cloud CRM company the buttload of global data from the platform could be used to help their customers improve upon their marketing and target campaigns.

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