Disney too is in fray for a possible Twitter buyout

By : |September 27, 2016 0

Walt Disney is evaluating a potential bid for Twitter, Bloomberg reported on Monday. Confirming the news, Techcrunch reports that the company is indeed working with bankers now to determine whether the deal makes sense.

Twitter co-founder and chief executive Jack Dorsey is on Disney’s board, which could help the service with its push toward using the messaging platform for streaming live video.

CIOL Disney too is in fray for a possible Twitter buyout

For Disney, that owns media properties like ESPN and ABC, Twitter’s platform could amplify their reach. Twitter has also been dabbling in content partnerships, including one with the NFL. Successful implementation of these partnerships could also prove to be beneficial to a media conglomerate like Disney.

“Twitter’s streaming of NFL games on the web and in its apps are powered by BAMTech, the tech spin out of Major League Baseball’s MLBAM, which Disney has a 33% stake in. So any acquisition would likely not be about hard tech in this arena but instead the combination of live streams and commentary shown off by Twitter’s Thursday Night Football experiment,” says Techcrunch report.

Further, the decline in cable viewership means Disney is also eyeing new platforms to expand the reach of their leading brands. ESPN and ABC could benefit from greater digital video partnerships and social media integration.

Talks about possible Twitter buyout have intensified amid sputtering efforts to transform the micro-blogging platform into a profitable business.

Google and Salesforce were considered prime suitors. Microsoft and Verizon were also on the list of potential buyers. Reports also suggest that Twitter is seeking up to $30 billion, which could limit the number of bidders.

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