Yahoo digs feet deeper in app search space with Xploree

BANGALORE, INDIA: KeyPoint Technologies  has announced a global search partnership with Yahoo for KPT’s patent pending Search & Discovery platform Xploree.

The announcement tells: Xploree offers users a seamless search experience, powered by Yahoo, in one tap across apps. Users won't need to leave the app they are engaged with, since they can search and browse for information without exiting the current app.

“Our study has shown that 15 per cent of app interactions on mobile devices have been with a clear intent to search,” said Sumit Goswami, CEO – KeyPoint Technologies. “We see this integration as a key enabler in hyper-contextual search across apps on mobile and are confident that it will transform the users’ app experience” he added.

“We've been expanding the footprint of Yahoo Search in Apps since the February launch at Yahoo's Mobile Developer Conference as we remain focused on making it easier for users to search and browse for information," said Andre Vanier, VP, Head of Yahoo Search Mobile Syndication. "We are enthused about partnering with KeyPoint so that users don't need to leave Xploree to search the web."

It adds that search value potential can be gauged from Xploree’s beta studies for the ten most popular categories of applications for consumer search on mobile devices. The results show that search engines lead the pack at 34 per cent followed by call directory at 17 per cent and App Store (app discovery) at 16 per cent. Consumers lean in on m-commerce search and social apps heavily albeit, slightly lower than the in-app search on messaging apps (12 per cent).

Xploree defines itself as the industry’s first user-initiated platform, currently for Android devices, that helps consumers with relevant brands and services discovery through their mobile journey across apps.