InMobi's d-commerce now makes product discovery relevant on apps

BANGALORE, INDIA: Intending to change mobile advertising experience on mobile and making it more relevant for the users, InMobi now enables discovery-led commerce (d-commerce) for Indian consumers with user centric discovery platform, Miip.

Naveen Tewari, Founder & CEO, InMobi, said, “Today, merchants both large and small are having a tough time getting users to discover and explore their products. Miip will create personalized shopping experiences to enable discovery of products from more mechants and reach out to 1bn unique users globally. We believe d-commerce through Miip can drive up to 80pc of new product discoveries for merchants and aspire to enable almost 50pc of mobile transactions for mobile commerce merchants in the country within the next 12-24 months. ”

Miip will not only bring curated contextual recommendations for users but also enable the users to buy or select the services within the app. InMobi has partnered with Paytm to launch a “Buy with Paytm” button to enable this.

For all mobile app developers, Miip provides a platform to monetize by creating contextualized product and app discovery experiences that complement their app.

Miip will empower each developer to create the right experiences in a custom manner that suits the needs of their users. By solving for monetization in a fashion that doesn’t compromise the user experience, Miip aims to power the next wave of growth for the Indian mobile app  developer ecosystem.

The company expects mobile advertising market to stand at $100 bn in next three years and plans to tap the potential.

Miip will soon be launched in beta with partners across e-commerce and app developers including Amazon.in, Magzter, Moneyview, Nestaway, Paytm, Shopclues, Swiggy, Urban Ladder, Voxpop, Wooplr and Zimmber.

The company has already launched the platform in USA and will soon launch it in China.