Twitter is also reportedly in fray for IPL broadcasting rights

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After Amazon India, who is high on confidence to fight against the traditional and experienced players - Sony Pictures Network or Star India Pvt Ltd - the micro-blogging website, Twitter is also bidding to acquire digital rights for the 10th edition of Indian Premier League(IPL), reports ETTech.


Aneesh Madani, Head of Sports Partnerships at Twitter India says, "We are constantly evaluating opportunities around the world to transform the live sports experiences for fans in partnership with our most valued global sports partners and this IPL tender purchase is representative of that."

Twitter, who is currently in talks with Salesforce for a buyout, has also partnered with National Football League (NFL) to stream Thursday Night Football live for free to its users.

Users can visit to watch the live stream and join real-time tweet conversation, about their favorite team or game in the same window.


Madani further added, "Cricket fans watch the IPL with Twitter and love tweeting about it. Globally, there were more than 10.6 million tweets related to the IPL in 2016, a 56 percent increase over 2015 and nine out of ten Twitter users in India are fans of cricket. At Twitter, we see this interest growing and are excited to continue working with long-standing partners like the IPL to build a global, mobile fan base for cricket in the years to come."

As we mentioned in our previous article, Board of Control for Cricket in India (BCCI) had recently announced that it will disburse digital media rights for the IPL for the next 5 years, and television broadcasting rights for next 10 years. The board also received an overwhelming response from potential bidders which includes not only Sony and Star but also the e-commerce giant Amazon India and the latest entrant into the telecom sector, Reliance Jio.

With such strong players in the race, the competition is bound to get tougher for Twitter. However, in the case of the micro-blogging site, it might indeed be a unique combination for IPL. Twitter is a community platform where tremendous number of real-time discussions take place and T20 format will surely get a fillip of sorts from such live engagement.

We know you are excited to know the results. We will definitely keep you updated with the further status.