Tag "Social Media"

The Decline, Fall & TikTokification of the Social Media Empire

By : Sunil Rajguru

Does anyone remember Orkut? This was a social media website launched in 2004 by Orkut Büyükkökten, a Google employee. For some reason this became a craze in India and Brazil. It was the hottest social media property in India and

Influencer marketing gaining momentum during the festive season

By : CIOL Bureau

Festive season in India is the biggest time of the year as customers splurge and brands go in guerrilla mode. Last year, Covid-19 disrupted sales volume for brands as people resorted to meagre forms of expenditure owing to a cut

How social media is influencing and changing consumers’ way to adapt to the Tokyo Olympics?

By : CIOL Bureau

Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands

The transition of Social Media apps to attract content pool for consumption

By : CIOL Bureau

Social Media came to us as an effective tool to revive touch with old, lost and forgotten friends. We hardly knew back then that social media platforms would soon continue to dominate and become an indispensable part of our day-to-day

Social Media flux continues

By : Sunil Rajguru

A lot of churn in social media, UPI roars back with records & the billionaires’ space race. Bitcoin’s 414th obituary? (Ep-37, May 21) Crypto flavour of the season (TNTW Ep-37. May 14) PUBG returns in new avatar (Ep-35, May 7)

5 Points You Need To Know about the WhatsApp vs Indian Government Row

By : Laxitha Mundhra 2

Let’s take a look at the chronology. The rules for social media, or the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, come out on February 25. The new guidelines aim to cover all digital content including news portals

[Need of the day] A Toolkit for global chatrooms to manage narratives on the internet

By : CIOL Bureau

People align across the globe on issues via chatrooms A young Nobel Peace Prize nominee from Sweden, a Lebanese ex-porn star and a Barbadian popstar recently spoke in support of Indian farmers protesting thousands of miles away. Farmer protests instantly

The Big Picture of Indian Politics, Politicians and Social Media

By : Laxitha Mundhra

In her recent article Nidhi Razdan pointed out a few drawbacks of the Congress Government and all their social media handles went berserk on her. They called her out as BJP bhakt and whatnot, but that’s beside the point [or

A 7-pointer Guide On The New IT Rules for Social Media, OTT Platforms and News Portals

By : Laxitha Mundhra

The Centre on Thursday has announced new guidelines to curb misuse of social media platforms and regulate the OTT platforms. The new guidelines will cover all digital content including news portals and anything that disburses content over the internet. The rules

Are social media companies interfering in global elections?

By : Sunil Rajguru

Social media companies are under the scanner in how they handle elections, IT continues to be strong and an ML-based 5-minute Covid test? TCS is globe’s top IT consulting company (Ep-14, October 9) Make in India, Keep in India, App

Social Media deals in millions and billions

By : Sunil Rajguru

One of the reasons that Social Media has trumped Mainstream Media is that the former deals in millions and billions and is much more transparent than the latter. Facebook became the first single corporate entity to register more than 2.5

Indians Zoom up & Social Media woes continue

By : Sunil Rajguru

Indians Zoom up in style at the new disruptor, Social Media woes continue unabated, US TikTok ban moves begin, driverless cars soon? A brief round-up of the major stories of the week… Last week’s episode: Twitter saw one of the

When tech became the media and the message

By : Sunil Rajguru

When Finance Minister Nirmala Sitharaman revealed the details of the COVID-19 Rs 20 lakh crore economic package, many were surprised to see logos of Twitter, Facebook and Instagram behind her. On closer inspection they were not ads of any kind

Social Media Round up

By : CIOL Writers

FACEBOOK TO HAVE DISAPPEARING MESSAGES Following in the footsteps of Snapchat, Telegram andWeChat, Facebook may soon bring ephemeral messaging concept to its messenger app. As per a screenshot posted by Twitter user iOSApp Changes, the Facebook Messenger for iOS version

Assam Poll: Political Campaigning via Social Media

By : CIOL Writers

Political campaigning for the second phase of polling in Assam might be over as per Election Commission rules, but Congress and BJP are in no mood to leave the battle ring. The two national parties have taken to Social media