Tag "Social Media"
The Decline, Fall & TikTokification of the Social Media Empire
Does anyone remember Orkut? This was a social media website launched in 2004 by Orkut Büyükkökten, a Google employee. For some reason this became a craze in India and Brazil. It was the hottest social media property in India and
Influencer marketing gaining momentum during the festive season
Festive season in India is the biggest time of the year as customers splurge and brands go in guerrilla mode. Last year, Covid-19 disrupted sales volume for brands as people resorted to meagre forms of expenditure owing to a cut
How social media is influencing and changing consumers’ way to adapt to the Tokyo Olympics?
Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands
The transition of Social Media apps to attract content pool for consumption
Social Media came to us as an effective tool to revive touch with old, lost and forgotten friends. We hardly knew back then that social media platforms would soon continue to dominate and become an indispensable part of our day-to-day
Social Media flux continues
A lot of churn in social media, UPI roars back with records & the billionaires’ space race. Bitcoin’s 414th obituary? (Ep-37, May 21) Crypto flavour of the season (TNTW Ep-37. May 14) PUBG returns in new avatar (Ep-35, May 7)
5 Points You Need To Know about the WhatsApp vs Indian Government Row
Let’s take a look at the chronology. The rules for social media, or the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, come out on February 25. The new guidelines aim to cover all digital content including news portals
[Need of the day] A Toolkit for global chatrooms to manage narratives on the internet
People align across the globe on issues via chatrooms A young Nobel Peace Prize nominee from Sweden, a Lebanese ex-porn star and a Barbadian popstar recently spoke in support of Indian farmers protesting thousands of miles away. Farmer protests instantly
The Big Picture of Indian Politics, Politicians and Social Media
In her recent article Nidhi Razdan pointed out a few drawbacks of the Congress Government and all their social media handles went berserk on her. They called her out as BJP bhakt and whatnot, but that’s beside the point [or
A 7-pointer Guide On The New IT Rules for Social Media, OTT Platforms and News Portals
The Centre on Thursday has announced new guidelines to curb misuse of social media platforms and regulate the OTT platforms. The new guidelines will cover all digital content including news portals and anything that disburses content over the internet. The rules
Are social media companies interfering in global elections?
Social media companies are under the scanner in how they handle elections, IT continues to be strong and an ML-based 5-minute Covid test? TCS is globe’s top IT consulting company (Ep-14, October 9) Make in India, Keep in India, App
Social Media deals in millions and billions
One of the reasons that Social Media has trumped Mainstream Media is that the former deals in millions and billions and is much more transparent than the latter. Facebook became the first single corporate entity to register more than 2.5
Indians Zoom up & Social Media woes continue
Indians Zoom up in style at the new disruptor, Social Media woes continue unabated, US TikTok ban moves begin, driverless cars soon? A brief round-up of the major stories of the week… Last week’s episode: Twitter saw one of the
When tech became the media and the message
When Finance Minister Nirmala Sitharaman revealed the details of the COVID-19 Rs 20 lakh crore economic package, many were surprised to see logos of Twitter, Facebook and Instagram behind her. On closer inspection they were not ads of any kind
Social Media Round up
FACEBOOK TO HAVE DISAPPEARING MESSAGES Following in the footsteps of Snapchat, Telegram andWeChat, Facebook may soon bring ephemeral messaging concept to its messenger app. As per a screenshot posted by Twitter user iOSApp Changes, the Facebook Messenger for iOS version
Assam Poll: Political Campaigning via Social Media
Political campaigning for the second phase of polling in Assam might be over as per Election Commission rules, but Congress and BJP are in no mood to leave the battle ring. The two national parties have taken to Social media
