Tag "customer engagement"

Emerging technologies have the potential to transform CX and reduce costs

Soma Tah Consumer behavior is changing rapidly in the always-connected world of today. The availability of mobile, social and various digital tools have empowered the customers in ways that were previously unforeseen, thereby putting increased pressure on the businesses to

Struggling To Get Customers To Engage With Your Mobile App?

Olive Huang Think about what’s on the home screen on your phone — probably emails, photos, weather, and your favorite social or messaging apps like Facebook, WhatsApp, WeChat or Instagram. It’s unlikely to be your utility company, insurer or local council. Industry

Changing Dynamics of Customer Relationship Management

Arijit Chatterji Starting from the black and white era, when the digital marketplace was unimaginable, the relationship that businesses shared with their customers ran deep and was more personal. Businesses knew the buying behaviour, buying cycle and even preferences of

Digital Transformation: The Changing-Room has Changed

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Who could have thought that the sleek, smooth and all-purpose creature called ‘curtain’ would find itself

Traditional CRM and digital customer service solutions: The white spaces in-between

Soma Tah The expectations of consumers from the brands have changed these days. Gone are the