Tag "customer engagement"

Changing Dynamics of Customer Relationship Management

Arijit Chatterji Starting from the black and white era, when the digital marketplace was unimaginable, the relationship that businesses shared with their customers ran deep and was more personal. Businesses knew the buying behaviour, buying cycle and even preferences of

Digital Transformation: The Changing-Room has Changed

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Who could have thought that the sleek, smooth and all-purpose creature called ‘curtain’ would find itself

Traditional CRM and digital customer service solutions: The white spaces in-between

Soma Tah The expectations of consumers from the brands have changed these days. Gone are the