In a bid to expand into rapidly growing gaming space, computer accessory company Logitech is acquiring Astro Gaming, a popular headset maker for video games, for $85 million in cash.
As part of the deal that is expected to close by the end of August, Astro will join the Logitech G division, Logitech’s PC gaming-focused sub-brand, as part of a broader effort by the accessory maker to gain a better foothold in the console market.
Traditionally, Logitech has catered to PC gamers with mice, keyboards, headsets, and other peripherals. In the blogpost, Logitech Gaming head Ujesh Desai reiterated that Astro will focus primarily on making products for consoles, while Logitech G will continue to be focused on PC gaming products.
"I’m happy to share that we’ve found this same love for design and the sport of gaming in our newest team members: joining the Logitech G gaming team is Astro Gaming. Astro’s history of producing award-winning headsets for pro esports and console gamers perfectly complements the PC gaming expertise Logitech G is best known for," Desai said.
Astro co-founder and president Jordan Reiss also expressed his company's readiness to work with Logitech. He also noted that Logitech’s presence around the world could benefit Astro products going forward. “Astro’s brand strength combined with Logitech G’s unrivaled technology and global distribution network is going to bring our products to even more gamers around the world,” said Reiss.