Google Image Search adds relevant badges to images, just like Pinterest

By : |August 2, 2017 0

Google has updated the Image Search not only to identify when an image points to a particular content but to display some of that content with a single glance. Google announced that they are adding relevant badges to images indicating what else you can discover with a single tap to the Google app for Android and mobile web.

For instance, if you look for food, you may see recipe badges even the recipe itself once you tap on the picture. It’ll also highlight products that are on sale, animated GIFs, and videos. The company says its algorithms will automatically identify and badge GIFs with no further action needed on the part of the website owner.

Google Image search gets relevant image badges like PinterestGoogle

This is not the first time that Google has responded to Pinterest by upgrading its Image Search results to help users do more – like the shop. It also recently launched a “Similar Items” feature on mobile web and the Android Search app that uses machine learning technology to identify items in photos – like handbags, sunglasses, and shoes – to find places to buy those products and learn their pricing.


Pinterest has advanced its visual search prowess by way of acquisitions and tech talent and has rolled out clever consumer-facing features like live camera search and other search and saving tools. It then opened up visual search as a means for advertisers to reach consumers earlier in their buying cycle.

Google says the upgraded Image Search with the badges feature is available now on the Google app for Android and mobile web.

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