Top 5 Perplexity Pro Hacks Every Small Business Owner Should Know

Small businesses face a plethora of challenges when it comes to strategy and ideation, but with the advent of GenAI, it can become your go-to strategist. Let’s look at how Perplexity Pro can level up your game. Here are five highly actionable and practical, real-world ways you can use Perplexity Pro to save time, cut busywork, and keep your business moving forward.

Hack 1: How to Handle Customer Queries with GenAI Tools like Perplexity Pro

Are you tired of typing the same answers to customer emails, chats, or social posts? You can let Perplexity Pro draft clear, friendly replies in seconds.

How to get started:

Make a quick list of your most common customer questions.

Plug each one into Perplexity Pro with a prompt like: "Write a helpful, friendly reply to: '[customer’s question]'" Adjust the tone as needed—ask for it to be more formal, short and sweet, or detailed. Save your best answers for your helpdesk, chatbot, or ready-made email responses.

Hack 2: How to Get Instant Market and Competitor Insights with Perplexity Pro

We all know this task involves a ton of effort and time. Instead of spending days digging for research, Perplexity Pro can pull up the latest market trends and competitor info tailored to your business in just a few prompts.

Here’s how you can do it:

Try this prompt: "Who are the top competitors for [your product/service] in [your city]? What are their strengths and weaknesses?" Or ask: "What’s trending in [your industry] for 2025?"

Use the “Browse” option for the latest info, or try different models (like GPT-4 and Claude 3) and see which one gives you the sharpest picture.

Hack 3: How to Create On-Brand Content in Minutes with Your GenAI Tool

Unable to process your thoughts into a fluid narrative? Perplexity Pro can help you generate social posts, emails, ads, and even blog content that actually sounds like you.

Here is how to do it:

Prompt suggestion: Ask something like: "Write a LinkedIn post announcing our new [product/service] to [target audience]. Tone: upbeat and approachable." And you can go to the next level by asking: "Give me three catchy headlines for our next campaign."

Tip: Do not bank on one model; in this case, try out all models—Gemini for creative ideas, or GPT-4 for crisp, professional writing, and take the best and work around it.

Hack 4: How Can You ‘Make Your Data Work for You’

Data is the currency in the AI age. You want actionable insights out of your data—we all do. So do not let sales and customer data just sit in a spreadsheet. With Perplexity Pro, you can get instant insights and easy-to-read charts that help you make smarter decisions.

Try this hack : Key steps

First, upload your data file (CSV or Excel). And then ask: "What trends do you see in this sales data? Which product is selling best each month?" And if you need visuals, you can ask: "Show me a bar chart of monthly sales for 2024."

Tip: Use GPT-4 for number crunching, Claude 3 for summaries, or Gemini if you want a fresh perspective.

Hack 5: How to Draft and Summarise Business Documents, Really Fast

You just need something on the go. For instance, need a contract, invoice, or business proposal in a hurry? Or maybe you just want to summarise a long agreement? Perplexity Pro can whip up drafts or break down complex docs in plain English.

Here’s how you can use Perplexity Pro to get it done:

To draft: "Write a simple service agreement for a web project. Terms: [your conditions]."
To summarise: "Summarise the main points of this contract in bullet points. Highlight any risks or deadlines."
You can try the same prompt with GPT-4, Claude 3, and Gemini to see which one nails the tone and details you want.

Finally, here is a pro tip: Don’t be afraid to try the same question in different AI models; you’ll often get different strengths and ideas, and you can always pick the one that fits your needs best.

Try these simple hacks and you will be surprised at what a handful of smart prompts and Perplexity Pro’s multi-model AI can do—you can cut the busywork and put more energy into growing your business. Give these hacks a shot and see just how much time and sanity you can save this year.

And as usual, the parting shot: GenAI tools are smart, but always remember, you are the creator and GenAI is the co-creator. You take the final call and blend the GenAI outcomes with human oversight. Like we always say, learn how to strategically blend human wisdom with algorithmic intelligence.

Happy Prompting!