Airtel's Perplexity Pro is the AI Search Engine You Need Now

In a competitive marketing strategy that merges user experience with the latest generation of technology, Bharti Airtel allows its users to enjoy a one-year subscription to Perplexity Pro, an advanced AI-centric search engine, free of cost. Although this may seem like one of these many perks in a flooded digital world, Perplexity Pro is far more than that. It is an AI-native search engine, in contrast to traditional AI chatbots, which provide real-time, contextual, and model-agnostic answers across the web. And it already finds its supporters. Following the announcement at Airtel, the app has displaced ChatGPT and become the most popular free app on the iOS platform in India. This burst cannot happen by chance- Perplexity Pro provides utility, depth, and creation tools that are transforming the way we utilize AI.

Here’s Perplexity Pro, maybe the AI search engine that you didn’t know you wanted but simply cannot live without anymore.

Pro Search: Select the Brain of Your Own

The core of Perplexity Pro is its Pro Search which provides you with a variety of AI models that are top-level at their best. These include:

OpenAI GPT-4.1 Anthropic Claude 4.0 Sonnet Google Gemini 2.5 Pro Unlike most AI helpers that hide a single model world-facing the backseat, Perplexity Pro allows you to switch models or even use Sonar, the huge language model developed by Perplexity itself.

The diversity of this model will enable you either to experiment with the views, to experiment with the answers, or to be able to improve the quality of the information that you find, so that it is not present in the traditional AI chatbots.

2. Reasoning Models: Designed to do more than read and write 

Perplexity Pro becomes your intellectual ally when confronting the problematic, research-intensive subject areas we work and live with every day, be it policy, science, finance, or technology. Perplexity reports that it automatically identifies the best combination of models that can come up with detailed reports.

It applies modern models such as OpenAI o3, xAI Grok 4, and uncensored sounding fine-tuned DeepSeek R1 (hosted in the U.S.), to approach analytical tasks. The AI is always tweaking its brain to make it fit your query, be it writing a white paper, conducting market research, or comparing regulations.

3. Labs: Create Dashboards, Spreadsheets, and Web Apps in Lab 

This is how Perplexity Pro starts breaking the borders of the search engine. And with the Labs feature, you are reading and asking, but not only building. All of the aforementioned can be achieved by labs via implementing 10 minutes or more of what they call self-supervised work with a variety of different tools, such as code execution and image creation and code execution. At one communication, Labs will be able to: 

• Create dynamic dashboards

• Web app design

• Create and organize spreadsheets

• Write and execute code. Write and execute code

This will render Perplexity Pro closer to being like a low-code/no-code AI engineer to be at your service. It is an ideal choice among developers and data scientists, and business analysts.

4. File Analysis: 

FilesAI That Reads, Understands, and Acts on Files With Perplexity Pro, you can upload and process files such as PDFs, images, audio, video, or CSV, and thus can be very useful when it comes to corporate and academic users. 

It could do all of that utilizing LLMs like GPT-4 Omni and Claude 4.0 Sonnet: 

• Learn Nuggets of knowledge out of long PDFs

 • Write up reports, compare data sets

• Examine picture content, transcribe, and audio understand.

It implies that you will be able to save hours of manual reading and have the AI highlight main findings and actionable insights.

5. Image Generation: 

AI Art, but Wiser Well, certainly text-to-image generation can also be done on Perplexity Pro, which is similar to ChatGPT Plus, or DALL-E. However, what is prominent is that it can: After prompting, automatically make the image without the user pushing any button.

By default, it employs GPT Image 1; however, it is possible to connect to Gemini 2.0 Flash Experimental, FLUX.1, and DALL-E 3. Users are able to generate as many times as they intend to get a satisfactory result until they reach the limit of 150 image generations monthly. This is an enormous advantage of: 

• Graphical draft designers who require fast, picturesque sketches
• The producers of social media who desire content originality
• Teachers who imagine complicated things

Why Airtel’s Move Matters in the Broader AI Race

The importance of Airtel going into the bigger AI race not only does Airtel bundle Perplexity Pro with its telecom service, but it is also democratizing access to next-gen AI tools. When most subscription-based AI costs users upwards of 1500 to 3000 per month, this Airtel deal is a gateway that millions of Indians will now have to explore, have fun, create, and innovate with the best-in-class AI. But the greatest thing is that you would know how to write. This is not simply a chatbot; it is an AI toolkit that is made to allow the thinkers, the creators, the builders, the analysts, and even the coders to explore.

It is not only an offer. It is an Upgrade. As an Airtel customer, you may be wondering why you have not subscribed to your free Perplexity Pro AI, and the answer is simple: you are not benefiting from using a powerhouse AI experience with search, creativity, productivity, and logic all in one place. No matter if you work in a tech company, a business, or in academia, and you are not an AI enthusiast yet, still, you still need Perplexity Pro, the assistant you never knew you had been aspiring to. It is quick, touch-enabled, multi-modal, and above all, designed around the people who do more than chat.