Why Artificial Intelligence is a necessity in Digital Marketing?

The use of artificial intelligence in digital marketing has become a necessity in today’s digital landscape. AI is transforming the way brand do business.

CIOL Bureau
New Update
Why Artificial Intelligence is a necessity in Digital Marketing

From newspapers, magazines, pamphlets, door-to-door advertisements, radio shows & announcements, television – our country has always relied on the traditional means of communication. Until the internet came into the picture! The mediums of communication changed from traditional to new-age digital gadgets. Internet access is a daily need.


The digital mediums of communication are the new trend. The Internet has become the major way of obtaining information about anything and everything. The continuous use of the Internet has intensified the use of mobile phones, laptops, computers, and tablets have led to a big change in the growth of digital media. Be it the search engines like Google, social media or online shopping, India has converted into a digital market.

India, being a full-fledged digital market, has created Digital Marketing as a major source of bringing business. Digital Marketing is growing at a rate of 25-30% in India annually. The rapid digitization in the country has led to significant growth in digital marketing. Digital marketing has emerged as a more reliable way of marketing which puts the right product, at the right price, in the right place, at the right time.

With the rapid increase in the field of Digital Marketing, Artificial Intelligence has also made its way to it. Artificial intelligence (AI) is science that deals with building intelligent machines that can think and respond like a human. The use of artificial intelligence in digital marketing has become necessary in today’s digital landscape.


Artificial Intelligence is transforming the way brand do business. For digital marketers, it is changing the way they connect brands with their audiences. AI is renovating the problems faced by customers, by increasing the efficiency and enhancing the user experience.

One common example of AI in daily life is the presence & use of chatbot. Customers can ask questions about the issues they face with the products and services. After a computerized/automatic response, the company transfers the customers to live chat with a customer service professional.

Kuldeep Chaudhary, CEO & Co-Founder, ADOHM Kuldeep Chaudhary, CEO & Co-Founder, ADOHM


The customer service professional tries to resolve the query of the users. Another common example of artificial intelligence in our day-to-day life is personalized content. Just like the online shopping apps track the user’s spending habits, favorite brands, and their preferences.

Thus, artificial intelligence can immensely boost digital marketing efforts. It will help digital marketers predict the behavior of the customers. It is crucial to use AI as it identifies and predicts the purchase trends which help in analyzing data for digital marketers. AI provides personalized content to each user by identifying their location, past purchase, age, gender, etc. You can even send regular push notifications.

AI in digital marketing is going to become more prominent from now on as it helps digital marketers to become more productive by accomplishing tasks more efficiently.