Snapchat is going to launch an augmented reality art platform

By : |October 3, 2017 0
Moshe Isaacian

Snapchat has launched a mystery clock countdown on its website art.snapchat.com that only contains a photo of Central Park in New York City with people sitting on an open lawn. Software Engineer and Twitter user Jonah Grant have uncovered the secret by setting his clock 24 hours ahead. The website appears to have Jeff Koons statues available in augmented reality at various locations.

Snapchat is also calling on artists to submit their portfolios to the company. The sign-up form allows artists to submit their entries to be added to Snap’s platform.

Additionally, Grant obtained a video(which has now been taken down) that features Koons talking about something as photogenic Snapchat users flock to a SnapMap GPS beacon before his art fills their phone screens, the assorted hipsters looking on in awe. The new AR platform is quite reminiscent of the Pokemon Go game. The new AR platform seems to work the same way special lenses do, with an indicator that shows users what art will appear on their phone.

More details about the AR platform will be coming tomorrow when the clock runs out. Snapchat declined to comment about the platform.

Here are some of the images from the campaign:

Snapchat is going to launch new AR platformImage courtesy of Moshe Isaacian
Snapchat is going to launch a new AR platformImage courtesy of Moshe Isaacian

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