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Microsoft launches new iMessage app dubbed 'Who's In'

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CIOL Writers
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Just one day after launching its new iOS camera app called Sprinkles that uses machine learning to help spice up photos, Microsoft has launched yet another app for iOS platform.

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'Who's In' is a new iMessage app that helps friends in planning functions or trips such as movie plans, a trip to a nearby attraction or a social gathering. Though it makes me wonder if your friends are already on iMessage, why can't you directly message them instead of using one more app? But anyways.

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Coming to its USP, the iTunes app description reads, "There's no need to switch between a variety of apps and contacts to get everyone on the same page. With 'Who's In', you can find activities with Bing, suggest times to meet, then sit back as your friends vote for the best option."

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In the new app, the activities are divided into different categories. You can select options for “Eat and Drink,” or “Visit an attraction,” or even create your own event option. The app uses the Bing search engine to find suggestions of things to do in your area.

Once an event has been selected, you can then enter details like location, name and time. Then a customised card for the event is created which you send to your group. Instead of having to deal with all the back-and-forth of what time and place works best for everyone, recipients just vote in the app. Recipients may tap on thumbs-up to indicate they are ‘in’ or thumbs-down to indicate they are ‘out.’

The unique thing about this app is that it allows the event’s organiser to enter in multiple dates/times, which also makes Who’s In as a group polling app.

Notably, Google also created a social app, “Who’s Down,” on the same lines, which could help users gather friends for hangouts. But it bombed due to lack of users.

Who's In is not Microsoft's first attempt to touch the iMessage platform. The company has launched iMessage apps for OneDrive, Yammer, and Bing, plus a Halo stickers app, and a similarly focused event planning app, called #MovieDate, which as the name implies, is only for movies with a dating focus.

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