Zynga acquires game developer Newtoy

BANGALORE, INDIA: Zynga Inc. today announced it has acquired Texas-based mobile game development company Newtoy, Inc..

The Newtoy headquarters in McKinney, Texas will become The Zynga With Friends Studio, a new game studio that leverages the popular franchise and builds new games for the Zynga network. Terms of the acquisition were not disclosed said a press release.

"The Games With Friends franchise is the best social game experience available on mobile today and we are excited to welcome the Newtoy team to the Zynga family," said Mark Pincus, founder and CEO of Zynga.

He added, "The Zynga With Friends Studio will continue to invent great mobile social game experiences for Zynga users everywhere."

Bettner will lead the team to develop new mobile social games for the Zynga network that leverage the company’s rich experience and creative game development environment.

"We're reinventing the way people are social on their mobile devices," said Paul Bettner, VP and GM of The Zynga With Friends Studio. "The Zynga With Friends Studio will build on the Newtoy legacy of creating approachable, highly social games that are accessible to anyone from anywhere."

This acquisition continues to extend Zynga’s global footprint, creating more opportunities for Zynga to connect the world through games added the release.