Zulde intros on-demand mobile marketing solution for businesses

SAN FRANCISCO, USA: In a move to enable innovative mobile marketing for businesses of every size, Zulde, a software provider for mobile app creation and mobile marketing, announced the launch of the integrated SaaS-based Zulde portal, which allows companies of every size to create true mobile apps, customized to their own needs, within minutes.

The portal allows businesses to offer customized deals, events, customer referral, and loyalty program to their customers through their own branded app via an app container the company calls TribeFind Pro.

Zulde provides businesses with an enterprise-class mobile marketing solution that eliminates the current 4-6 month development time and extensive up-front cost of creating a mobile app. For just $99 a month per location, client companies can create their own mobile marketing apps and programs on-demand that are managed and operated in the cloud via Microsoft Azure.

The resulting mobile marketing app allows every business to employ integrated mobile marketing programs for "push" marketing, incentive and loyalty programs, mobile coupons and to invite and reward customer referrals, without the need for an internal or external programming team.

"As mobile devices increasingly become a primary touch point for consumer promotions, Zulde has emerged as the innovation leader," said John Schwarzkopf, Zulde VP of Sales.

Schwarzkopf noted that consumers are currently 10 times more likely to redeem a mobile offer than a printed coupon. He also noted that 9 out of 10 mobile searches currently lead to action, and more than half lead to sales. Furthermore, spending on digital ads has increased 95% from 2012 to 2013 (a trend that is on pace to continue through 2017), with mobile ads producing far greater click through and positive brand awareness than traditional online banner ads.

"We are making it possible for merchants such as restaurants, stores, salons and businesses across virtually all vertical industries to instantly take advantage of these highly dynamic and profitable mobile marketing trends," Schwarzkopf added. "Beyond this, we are making the 'five mobile marketing pillars'-mobile apps, redeemable deals, event notification, loyalty and customer referrals-even more powerful by integrating the programs together on the consumer's mobile phone, as opposed to running them as independent 'silos'."

As an added benefit, Zulde allows business clients to build customer "tribes" through the downloadable TribeFind Pro app container, which opens the opportunity to also market to the "greater tribe" of opted-in consumers who would like to receive promotional deals from all of the vendors they have included in their tribe.