ZTE's nubia breaks online sales record in China

SHENZHEN, CHINA: nubia, the boutique smartphone brand of ZTE, has attracted a record-breaking 2.5 million orders for the Z5S and Z5S mini in China.

The favorable market response to Z5S, priced at RMB 1,999, and Z5S mini, priced at RMB 1,499, surpassed a sales record previously set by Xiaomi, and affirms the strong potential of nubia's online-based sales and marketing model.

The two new smartphones were designed using consumer feedback garnered by nubia and JD.com in a C2B (consumer to business) approach to deliver a customer-defined user experience. Z5S and Z5S mini take nubia's strengths in smartphone photography to a new level, becoming the first phones in China to offer the optical image stabilizer feature.

The new NEOVISION 3.0 system on Z5S and Z5S mini bring the feature of independent white-balance to smartphone users in China for the first time, after nubia pioneered independent focus and independent light-metering. The advanced imaging technology offered on Z5S and Z5S mini have earned the new handsets the moniker of "Single-Lens Reflex (SLR) Smartphones." In addition, nubia's industry-leading photography technology is now available for beta downloads (nubia Camera) by users of other handset manufacturers.

"At nubia, we want to re-define user experience and become a true `Internet phone' brand," said Ni Fei, GM of nubia.

nubia is working closely together with JD.com's JDPhone program in order to provide consumers with a trustworthy, convenient and trendy way to shop for new phones. Wang Xiaosong, VP of JD.com, said,"There is a lot of potential in the "Internet phone" model, as the e-commerce industry is still in its early stages of development."