ZTE launches new smartphones and data cards for India market

MUMBAI, INDIA: ZTE Corp. has launched a new range of smartphones and data cards in India to provide consumers in the country with a choice of high-performance devices to enhance their mobile experience.

ZTE is offering six new smartphones, including the Quad-Core ZTE Grand X, featuring a brilliant 5-inch high-definition screen, in India, partnering with Calyx Telecommunications to make the devices widely available to consumers across the country. In addition, ZTE is introducing four new data cards together with partner Digilife to meet the needs of India consumers for high-speed data access.

ZTE, one of the world's Top 5 mobile handset and smartphone manufacturers, provides consumers around the world a wide choice of innovative and feature-rich devices, ranging from entry level to high-end smartphones, delighting users with thoughtful and intuitive design features that improve their mobile experience.

"Each ZTE smartphone was introduced with the unique needs of Indian consumers in mind," said Xu Dejun, CEO of ZTE India. "ZTE is the leading global OEM supplier and has emerged as the trusted partner of choice for the Indian operators.

Today ZTE enjoys a customer base of over 32 million Indian handset users and this widespread acceptance is a testimony to our differentiated and rich product portfolio, which is backed by a strong service and support network. India is a key growth market for us and with the foray in the open smartphone market we are sure to offer an enhanced mobility experience to our Indian customers, further strengthening the brand of ZTE."

The six new ZTE smartphones are priced between Rs. 5,000 and Rs. 15,000, and ZTE will continue to introduce new products to expand its portfolio in the months to come, Xu said. "By year-end, ZTE aims to have our pan-India presence with the smartphones and data cards," Xu said.

"We are optimistic on our marketing and channel spends and looking at strengthening the brand from all fronts. Our distribution and sales structure is backed by a strong network of 214 service centers across the country. We are replicating the same pedigree of our global innovation leadership in the Indian market and aim to emerge as the third-largest smartphone vendor in the country within three years. We see the strong existing customer base as a key growth propeller helping us build synergy and drive success in the India smartphone market."

ZTE India Handsets VP, Yuan Kang, said that the company enjoys the leadership in the Indian datacard market, and the launch of the Swift series of 3G datacards is a step to broaden our datacard portfolio for the Indian customers.