ZTE India chalks out growth strategy

ZTE India has decided to chalk out a four-pronged growth strategy to retain its market position in the country. The telecommunications equipment and network solutions provider will focus on creating diverse product strategy powered by innovative technologies. It will increase workforce in the country. ZTE will also invest more in R&D. It will increase customer base by supporting 3G roll outs.

"We are looking at 15-20% market share in the 3G-WiMax space. We are well placed to lead the emerging wave of technology that the telecom industry will see in the form of 3G. As we work towards our strategic vision, we promise to support India every inch of the way in traversing this journey successfully,” D.K. Ghosh, Chairman & Managing Director, ZTE India, said.

There was a growth of 50 per cent in the India workforce over last year’s total head count which translates to 10 per cent of the total global hires last year by ZTE Corporation. In India, the number of Chinese employees will come down, according to Ghosh.

ZTE registered 50 per cent increase in sales in the Indian telecom market. ZTE currently enjoys over 75 per cent market share for NGN products and is also the market leader in CDMA category. Additionally, ZTE experienced large-scale growth coming from the GSM space in India. The company also reported a considerable increase in the India headcount, figures suggest out of the total recruitments made by ZTE in 2009, 50 per cent hires were made in India.

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