Zopper eases shopping with new app

NEW DELHI, INDIA: Online consumer products research platform Zopper has launched a new mobile app designed to help customers in choosing the best product at the right price and from the best place whether online or offline.

SurjenduKuila, co-founder, Zopper, said: "The application is very intensive as it has to have tremendous data backup to support customer requirements. The application functions seamlessly by connecting with our backend servers where all the data about the whole product catalogue, pricing information and offline stores listings etc. is available. The servers in-turn are driven by intelligent algorithms that gather this data from thousands of online sources, saves this data and converts it into relevant information for customers. And this goes on 24/7, non-stop. The applicationhas been created in terms of the design and user experience to create a cool, sleek application that's easy and a lot of fun to use!"

"While number of Indian customers shopping online has increased, a large part of Indian populace still buys from brick & mortar retail stores and will continue to do so for some time to come. Therefore, we have kept our focus on creating a strong information bank of local retail stores. Our large feet-on-street team helps us in our endeavor towards increasing our local store listings," added Neeraj Jain, co-founder, Zopper.

The focus of the organization is on making the Indian Shopper smarter by equipping him with valuable information so that he or she can take informed decisions. For the time being, anybody with an Android phone can download the application from Google Play Store. Applications on other platforms like Windows Phone and iOS are in the pipeline.