Zomato enters a strategic partnership with InCred for hassle-free credit

CIOL Bureau
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Zomato has recently entered a strategic partnership with InCred. The partnership adds a fillip to India’s burgeoning food tech industry; as InCred is one of the leading fintech lenders in India. As part of the partnership, InCred will extend hassle-free credit facilities to Zomato’s restaurant partners.


The food delivery industry stood one of the worst-affected segments during the pandemic. Its Gross Merchandise Value (GMV) fell short of the pre-COVID levels. However, we can now see a revival trend in the industry. The food delivery business has crossed the pre-covid run rate and is expected to grow further in the months to come. The InCred-Zomato tie-up will extend financial assistance to cash-strapped businesses for meeting their business growth and working capital needs.

From the leaders

Speaking on the partnership, Saurabh Jhalaria, CEO (SME Business), InCred said,


“At InCred, we understand the value of financial assistance for businesses, especially the SMEs. The COVID-19 outbreak has led to a sharp decrease in footfall, order volume, and bucket size within the food services segment. In this context, platforms such as Zomato have emerged as a true game-changer by enabling physical businesses to recover seamlessly. We are happy to join hands with Zomato and are confident that it will further aid the economic recovery of the vertical.”

“While the food delivery business has made a strong comeback, the overall foodservice industry is still far from reaching pre-COVID levels. We have been working on many initiatives to boost its recovery; one such is our partnership with InCred. It will help our restaurant partners with easy, risk-free credit options designed to achieve their operational and bottom-line goals,” added Rakesh Ranjan, Chief Sales Officer, Zomato.

About InCred

InCred empowered Indian businesses with unsecured business loans even during the peak of the lockdown. The tech-driven lender offers loans with minimal documentation and gives loan approval within 48 hours with zero physical interactions.

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