Znode and Sitecore integration enhances customer experience platform

SAN FRANCISCO, USA: Sitecore, the customer experience management software provider, and Znode, provider of the .NET e-commerce software solution, Multifront, announced the release of an integration for version 7 of Sitecore’s customer experience management software.

The integration of the two leading solutions will empower enterprise businesses to deliver engaging and relevant experiences to their customers while supporting the rapidly evolving demands of today’s enterprise e-commerce and content management strategies.

The integration leverages Sitecore’s new OBEC (Out of the Box Engagement for Commerce) integration framework to bring cross-channel engagement to e-commerce.

A customer’s shopping experience can be customized based on activity in other channels, including email, mobile and print. In addition, a customer’s experience in those other channels can be tailored based on e-commerce site activity. This combination of Sitecore and Znode delivers a truly unified cross-channel customer experience.

Znode Multifront acts as an e-commerce engine with the Sitecore experience platform. This engine serves up product catalogs, payment services, promotions, account information, price, inventory and shopping cart functionality through API web services.

The Znode integration allows Sitecore to leverage these web services and present powerful content management, personalization, email campaigns and user analytics. Combining Multifront with Sitecore also enables implementation partners and customers to extend the combined customer experience platform with ease.

In development for more than a year, the integration using the Znode Commerce Engine represents a truly innovative approach to connecting the .NET technologies. It includes key advantages such as:

• Fully functional e-commerce capabilities natively delivered through Sitecore’s experience platform

• A high performance data connector which is highly extensible, configurable and scalable for synchronizing e-commerce data with Sitecore

• Extensive use of Providers and Pipelines which gives customers the ability to extend the application beyond the out of the box integration

• Feel ‘at home’ architecture for Sitecore developers

• Support of e-commerce Faceted Search

• Seamless integration with Sitecore Digital Management System via e-commerce Pipelines

“Today’s competitive online space requires businesses to deliver personalized and engaging online shopping experiences,” said Darren Guarnaccia, chief strategy officer at Sitecore.

“The integration of Multifront with Sitecore’s leading experience platform will provide a powerful tool for marketers to deliver high-impact online-shopping experiences that lead to measurable results.”