BANGALORE: Kemefs E-Solutions Pvt. Ltd., the Bangalore based e-commerce
solutions provider, has announced the launch of a new subsidiary, Zatang.com, an
interactive, online youth forum. The new entity, which is in the process of
being spun off as a separate venture, is a forum for youth to interact,
contribute and take a stand on issues that are relevant and of interest to them.
Speaking on the occasion, Zatang.com Founder-CEO Tapan Garg, " As
opposed to other youth focussed spaces that exist today, our content will be
driven entirely by the users who for the first time can afford to voice their
opinions on relevant issues on the world wide web. Zatang.com will therefore
deliver a level of interactivity and participation hitherto unexplored in the
Indian Internet space."
In its effort to create India's first online, interactive youth community,
Zatang.com has launched the concept of Zzars, claims the company. With this,
users can now log onto the site, create their own discussion topics and put up
their own pages inviting other people with similar interests to engage in
productive discussions. The range of topics that can be chosen shall be
restricted only by public sensibilities. The concept of Zzars also includes a
participation model whereby contributors to the site will partake in any
advertising revenues that their community page attracts. Zatang.com also
comprises sections focussing on music, poetry, theatre, youth entrepreneurs,
freedom of expression, travel and technical training amongst others.