“The rapid increase in the number of subscribers and traffic volume demands an operationally efficient subscriber data management platform said Haidar Radi, CTO, Zain Iraq. “Nokia Siemens Networks is allowing us to consolidate subscriber data, enabling us to develop real-time insights about the services being used coupled with knowing further customers’ needs so that we can introduce new, exciting and tailored services.”
The company says that NSN’s open One-NDS platform will allow reliability, availability and security of services to 12 million Zain Iraq subscribers.
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The company also added that all these capabilities will be introduced with minimum impact on the existing operations and business support mechanisms. The centralized subscriber data repository will be integrated seamlessly into the Zain network through reuse of the existing business processes.
“The extent to which the network operators can enhance customer experience is proving to be the emerging key market differentiator,” said, Ersin Durmat, head, Zain Iraq customer team at Nokia Siemens Networks. “This project provides Zain with the foundation to understand their customer needs, improve end-user experience along with operational efficiency.”
As part of the deal, Nokia Siemens Networks is also expanding Zain’s home location register (HLR).