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Youth, lifestyle to drive MVNO: Capgemini

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CIOL Bureau
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Akhilesh Shukla

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NEW DELHI, INDIA: Youth, lifestyle, enterprise and data-driven segments would be the most attractive opportunities for an Mobile Virtual Network Operator (MVNO) in India, according to Capgemini, which provides consulting, technology and outsourcing services.

The Indian market, despite lowest mobile tariff word wide, offers a huge opportunities for MVNO. The Department of Telecommunications (DoT) nod to MVNO business in India will help global teleco's make low risk-low cost entry into Indian market, the largest telecom market in word after China.

The relatively relaxed licensing terms along with lower license costs ($1.6 million for a nationwide license as per TRAI recommendation ) facilitate the easy entry. The absence of roll out obligations or any mandates on coverage would allow “cherry-picking” of the markets and target segments by the players.

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