“You can't have competitiveness without competition"

This is an excerpt from the speech that AMD

CEO Hector Ruiz delivered while delivering his speech at the Congresional

Internet Caucus Speaker series at Captiol Hill.

The Congressional Internet

Caucus is a bi-partisan group composed of more than 170 House and Senate members

who are committed to educating their colleagues in federal government regarding

the many ways that the Internet can be leveraged.

 “You can't have

competitiveness without competition. All the legislative efforts moving through

Congress that focus on innovation and technology a “a much-needed wake-up call.

The bottom line is that all the investment, research and specialized education

in the world won't amount to a growing, dynamic economy without

competition.”






As technology leaders and policy-makers, we have the power to effect change both
around the world and here at home.  We have the ability to empower — to

turn dreams into reality — and we cannot let this opportunity pass us by.”






Infact our groundbreaking “50x15 Initiative,” is a bold commitment to
empower 50 percent of the world's population with affordable Internet access

and computing capability by the year 2015. Innovation should be focused on

solving real-world problems. Opportunity does not come from charity; it comes

from empowerment.”











The future of what qualifies as

technology, or to be more specific,

innovation itself. You see, we in the technology industry

have done a lot of impressive things in the past few decades. Some of them

have been very good; some of them not so good. There are times, especially

when the economy gets tight, that our

industry has introduced, for the lack of a better

phrase, technology for technology's sake. Technology is bigger and faster,

but something is missing. What is missing

is the customer. It is time for all of us in

the technology industry to change our ways, to adopt a policy that no new

technology without real customer input or

real customer benefits should be tackled.

Why

is 64-bit computing so important? Because it is inevitable. The volume of

data created in the world today doubles

every year; and the ability to exploit it grows

more difficult every day that goes by. Whether with CRM solutions or realtime

online gaming, customers need access to

64-bit computing power. The transition

to pervasive 64-bit computing is really not a question of if, but when. That's

all over the enterprise as the first point of adoption. They have used 64-bit

technology for a very long time, yet the

need for more pervasive 64-bit computing in

the enterprise remains unsolved.

With

shrinking budgets, IT decision makers need to be more careful about what they

change. Change must be anticipated, expected, and embraced. But the cost of

change should be minimized. New technology must not introduce new barriers-

it should knock them down. Remove the

barriers between 32-bit and 64-bit computing

and you are opening the doors to a totally new wave of computing. You smooth

out the wrinkles in your IT investment strategy, you simplify business decisions.

This

is our mantra at AMD. We call it customer centric innovation, and it drives

everything we do. You

see, we believe that our customers are smart. They know what they need to

be more productive. They know what they

need to be more competitive, to be more

successful; and all we have to do is listen. As you saw in the opening video,

the simple act of listening is at the

center of AMD's customer centric approach. All that

listening is what brings us here this morning to introduce you to a new class of

computing that leaves no one behind.

Starting today, business customers can continue

to leverage their 32-bit installed base and they migrate seamlessly to the

power and security of 64-bit computing.

Source: AMD press release