Yahoo! reveals top travel-related searches

BANGALORE, INDIA: In an attempt to find out the top travel preferences, Yahoo! has aggregated searches from APAC (includes India, Korea, Taiwan, Hong Kong and Southeast Asia) and on Tuesday revealed the most popular destinations among APAC in April. Based on search query and ranking frequency, Singapore, Thailand, Hong Kong, Taiwan and Japan are the top five summer travel destinations for APAC users.

According to the statistics, Singapore is the most popular destination among Southeast Asian online users such as India, Philippines, Malaysia and Indonesia. In addition to the top five destinations, Korea searches also resulted a spike of 625 per cent in Europe, while Taiwan showed interests in Thailand with 148.57 per cent increase.

In terms of accommodation, India and Southeast Asian travelers preferred more economical options, South Korean travelers like boutique hotels while Taiwan and Hong Kong travelers prefer international hotel chains.

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When it came to India, travelers enquired about famous festivals and the places that celebrated them in a big way so as to coincide their trips to these places accordingly. A lot of users compared South India v/s North India to help them decide which part they wanted to visit.

“The recovery of the global economy continues, and this in turn has stimulated interest in travel. The volume of key word searches consolidated by Yahoo! APAC has increased by 121 per cent on average, and we see this as a clear indicator that the travel sector has rebounded from its recession-driven slump,” said Prem Panicker, managing editor, Yahoo! India.