Yahoo, Orange tie up on SMS

MUMBAI: Yahoo India has entered into an alliance with Orange brand of Max

Hutchison Group to provide mobile subscribers with a hot of Internet

applications. This was announced at a press conference by Orange CEO, Sandip

Das.

Das said the alliance would offer a host of Internet applications to the

mobile subscriber.

The offerings would include provision that would enable phone users to

communicate, via SMS, to any of the friends on their Yahoo Messenger list. This

would allow users to communicate seamlessly and instantly across devices like PC

and mobile phone, irrespective of their geographic boundaries.

The offerings would be available only to Orange subscribers. Orange now plans

to provide more value-added services shortly.

Yahoo India's country head Deepak Chandnai said the alliance was in line with

the firm's objective of being a user centric offering. He said that India was

the second country after Singapore where Yahoo Messenger for SMS has been

launched.

With a customer base around 3.5 lakh, the firm is now hoping to see a 20 per

cent increase with its new offerings.