Yahoo, Naukri to power career channel

MUMBAI: Yahoo India and Naukri.com have entered into a strategic partnership to re-launch Yahoo India careers. The tie-up would further strengthen the career channel of Yahoo India. According to Yahoo India country head, Neville Taraporewalla , "We have large number of Indian subscribers on the Yahoo network. We already have various alliances in India that has added value to our services and now, we have another one in the form of Naukri.com."

Through this tie up with Yahoo India, naukri.com is hoping to grab 30 million registered Indian users of Yahoo India and on the Yahoo network. Already in existence, Yahoo India Career receives numerous hits from Yahoo visitors. On the other hand, CV registrations at naukri.com have significantly increased. Therefore, careers channel has been re-designed with the objective of offering a superior user experience to visitors.

Yahoo India generated revenue to the tune of Rs 20 crore last year and is expecting 40 percent growth this year. The company has redefined its Indian strategy and is concentrating on three focus areas that includes the co-branding exercise for online media sales, which is currently contributing 50 percent of the total Yahoo India’s revenues. The second focus area for Yahoo would be mobile content and delivery, extended communication platform from online to mobile that contributes another 45-50 percent revenue. Thirdly, Yahoo is now going to start its own search technology 'Yahoo Search Technology'. Till now yahoo was using the Google technology 'Algorithmic search tool'.

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