Yahoo! India introduces career, contest section

By : |June 28, 2001 0



NEW DELHI: Inspite of being bitten by the slowdown bug and key executives
leaving the company early this year in the US and Asian operations, the Indian
subsidiary of Yahoo has given an excellent performance and hence announced the
launch two new properties, Yahoo! India Contests and Yahoo! India Careers.
Yahoo! India has completed one year and has increased Indian user registrations
from 3.6 million to 12.6 million.

Yahoo! India Careers is targeted at both job seekers and employers. For this
property, alliances have already been firmed up with some of the leading job
portals in India including careermosaicindia.com, peopleone, jobsdb.com, ABC
Consultants, Sampoorna, Global r2r, jobsahead.com, The Managementor.com. Yahoo!
India Careers will assist job seekers in the entire cycle of the job search and
will help employers effectively and quickly identify suitable candidates.

This section will feature a collection of static and classified content.
Yahoo India Careers will also integrate with MyYahoo, to offer job seekers and
employers updated useful statistics and information on their personalized page.
Some of the other features include find a job, resume center, salary benchmarks,
weekly articles, events, chats and much more.

Yahoo India Contests offers corporates the opportunity to target Yahoo’s
large Indian user base through contests. Some corporates who have already chosen
this new property from Yahoo are Colgate, Ford, Foster’s, Pepe Jeans, Samsung,
Sony amd Tata TD Waterhouse. Yahoo! India Contests offer opportunities for
brands to extend their reach, and increase the level of involvement with their
consumers.

Yahoo country head Chandnani quoted, " The number of user registrations
created in the last one year is more than the cumulative user registrations of
our closest competitor. In case of page views, as per our internal reports, the
incremental page views in a year, is more than the page views generated by our
closest competitor," he added.

The company’s South Asia vice president, Tony Faure, said, "We are very
encouraged by Yahoo!’s performance during the last one year in India, and are
very positive about our business prospects here. We have more than tripled user
registrations and nearly tripled page views, to the network. We have broadened
the revenue streams, thereby reducing the dependence on advertising. We have
established relationships with some of the leading brands like Pepsi, BPL, HLL,
Fosters, ICICI, and Bazee."

While 42 alliances were firmed up at launch last year, the number has risen
significantly to over 200, which includes leading publications, news agencies,
financial portals, technology publishers, movie magazines and city specific
portals.

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