Yahoo! India adds new features to YSM

MUMBAI, INDIA: Yahoo! India today launched its new Yahoo! Search Marketing (YSM) platform.

The new YSM has new features enabling advertisers to get more from their search marketing campaigns.

The platform has features like new ad ranking model, ad testing, enhanced conversion tracking, goal-based campaign optimization and easy to use control panel.

“We are very excited to introduce this new platform, which makes it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium,” said Prashant Mehta, vice president and head, Advertiser & Partner Group, Emerging Markets Yahoo! Inc.

“It presents a significant opportunity for existing YSM advertisers across the world to target Indian consumers,” said Sandeep Deshpande, GM, Search Marketing and Small Business, Yahoo! India.