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Yahoo! HotJobs launches R.E.A.L.

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CIOL Bureau
New Update

SUNNYVALE, CALIF., USA: Yahoo! HotJobs, an online recruitment destination, today announced the launch of R.E.A.L., a patent pending search ranking system that is based on Relevance, Engagement, Availability and Location.

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R.E.A.L. is part of an overall strategic initiative designed to make the recruiting process more efficient using Yahoo! technology and to provide recruiters with unique insights into job seeker behavior.

Yahoo! said in a statement that R.E.A.L. is an industry-first search algorithm that builds on an innovative set of principles derived from the firm's research in Web search technology.

Leveraging Yahoo!'s behavioral targeting and search optimization strengths to rank job listings based on user engagement, R.E.A.L. has moved Yahoo! HotJobs' job search rankings beyond the traditional category-based, date-sorted experience, the statement said.

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With the launch of R.E.A.L., "applies" per job listing have increased by 25 per cent, a key success metric for recruiters.

"R.E.A.L. is a key pillar in our strategy to deliver the best in performance and value for recruitment advertisers," said Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs.

"Yahoo! has shown that relevance matters in search results, and it's powerful to apply Yahoo!'s search technology to HotJobs and see immediate and significant performance improvements. We believe Yahoo! HotJobs has a distinct advantage as online recruitment evolves and insights and technology play increasingly important roles."

The principles of R.E.A.L. are described in a newly released "Playbook" for recruiters, a compilation of best practices for posting, editing and managing job listings, designed to deliver optimal quality and performance.

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