Yahoo!-BPL co-branded Messenger is here!

NEW DELHI: Yahoo! India has announced that it is teaming up with BPL Ltd. for

launching a Yahoo! India-BPL co-branded Messenger. Starting February 2001, the

co-branded instant messenger service will be made available free of charge on a

compact disc for purchasers of BPL products at authorized BPL outlets across the

country, as well as to BPL employees. The co-branded Messenger will be made

available as a free download at the Yahoo! India site (http://messenger.yahoo.co.in/bpl)

and the BPL Web site (www.bplworld.com).

The new service, designed especially for BPL, allows consumers to send

instant messages to their colleagues, friends and family. It also includes a

link to the BPL Web site, enabling quick access to BPL corporate and

product-related information. The Yahoo! India-BPL Messenger also features other

personal services such as stock updates, instant email alerts, weather updates

and chat facilities.

The Messenger aims to facilitate online communication for workforces. The

service can lead to more effective logistics management by minimizing delays in

communication and also by making possible online conferences between entire

teams of employees. The Yahoo! India-BPL Messenger creates a platform for

instant sharing of information on important events, news and updates and also

provides additional features such as a customized calendar, weather,

sports-related information, stock updates and easy access to details on BPL and

its products.

Speaking on the occasion, Ajay Baijal, Senior Vice President, BPL Ltd. said,

"We are happy to associate with Yahoo! India and we have reason to believe

that this partnership will meet the objective of driving traffic to each other's

site and aid potential BPL consumers a much richer brand experience in the

online world."

Deepak Chandnani, Country Head, Yahoo! India, said, "We are happy to

join forces with BPL for the co-branded messenger service. We believe that the

Yahoo! India-BPL Messenger is a powerful communications tool, creating a fun and

easy way to get up-to-date information, stay in touch with friends, family and

colleagues and quickly access BPL products and services - for both BPL employees

and customers."