Xerox vies bigger share of Indian copier mkt

NEW DELHI: Xerox Modicorp has announced its plans to expand its market leadership position in the copier market to 40 percent in 2004. As per IDC data, Xerox currently has a market share of 34 percent (unit terms) in the copier market. According to the company release, the company is aiming at maintaining its leadership position in this segment by making further inroads into the digital copier market by migrating existing analogue customers to entry level digital products and driving the adoption of color in the office.

Xerox Modicorp India's revenue from standalone copier and multi-function products currently contributes 75 percent of the company's equipment revenues. Going forward, the company expects revenue contribution from equipment sales to grow fueled by its strategy of introducing document management products at price points that are more affordable to business users.

"The copier market in India is expected to grow at a CAGR of 25 percent over the next two years (2005), driven mainly by the growth in the digital copier market" as per IDC analyst, Ipsita Roy. Xerox is focusing on this growing market with a strategy of providing copiers with flexible entry-level configurations to make it the obvious choice of customers who are keen to purchase customizable products that meet the unique requirements of their individual business.

Detailing the rationale for Xerox's office strategy, Xerox Modicorp Ltd MD, Gennady German said, "Xerox has attained its leadership position in the Indian copier market by providing a complete range of document management products for the Office, be it stand-alone digital copiers, printers to top-of-the-line, networked multifunction systems in black-and-white and color. As prices come down and visibility for document management technologies increases, we expect there to be an increase in demand for multi functional - color devices and are confident that we will be able to make the most of this improving business environment to grow our market share to 40 percent in 2004."

(CyberMedia News Service)