Xerox unveils HI Q LED printer series

BANGALORE, INDIA:Xerox India, a part of Xerox Corporation and a provider in document management technology solutions and services, on Friday announced the launch of three products- Xerox WorkCentre 7425, 7428, 7435 based on HI Q LED technology, to gain prominence in the 11-20 ppm category.

The newly launched Xerox WorkCentre 7400 series is Xerox India’s first offering in the category. The products are designed especially for SMBs, enterprises and Government, said a press release.

Speaking about the products, Princy Bhatnagar, director, Office Business Group, Xerox India Limited said,  “According to IDC Q1 2009, the overall market size for A3 color and monochrome printers is at Rs 943 crores. We believe that there will be a foreseeable shift in demand from 1-10 ppm product category to 11-20 ppm category, within 6-10 months.”

The company is also launching a fourteen city launch event, being termed as ‘What’s your printer’s HI Q?’

The campaign has been planned to drive the message that companies can now base their purchase decisions of printing devices basis the printer’s ‘HI Q level’ performance based on defined parameters.

The HI Q LED technology is an environment friendly technology that offers competitive advantage over cost with 20 per cent efficiency, said the release.

The technology has numerous advantages over other printing technologies including better edge enhancement, high quality image resolution of 1200x2400 dpi, better registration, color correction and half toning enhancement, thereby making it the preferred printing choice customers today, it added.

“LED technology has gained prominence in the recent past due to its environment friendly features and cost efficiency. Today, LED is finding its application across different categories including traffic lights, plasma TVs, and automobile lighting, to name a few,” added Bhatnagar

He further said that the HI Q LED is an upgraded version of the LED technology and it is expected to make its mark in the printing market owing to its technology innovation and product differentiation.