Xerox partners with Flipkart to launch range of cartridges

New Delhi, INDIA: Xerox India launched a new range of Xerox laser cartridges for HP and Canon A4 printers.

Currently, with Xerox laser cartridges, enterprise and small and medium businesses (SMBs) can derive savings of more than 25 percent on their printing costs on their existing print devices.

This is a new initiative from Xerox, introducing toner cartridges for printers of other brands in India. The offering from Xerox is at an affordable cost and is set to revolutionize the Rs.2500 crore+ A4 consumables market.

For rapid penetration and easy availability of these products across the country, Xerox India has entered into an exclusive partnership with Flipkart.

Vipin Tuteja, executive director, Technology, Channels and International Business, Xerox India said: "The Xerox branded toners and cartridges for multi-branded printers provide great savings to the customer while delivering the best quality printing. This is already a successful global business for Xerox in nearly 40 countries, and as we now bring the same value proposition to India, we are confident that the Indian customers will also adopt it."

"We're thrilled to be partnering with Flipkart, India's most preferred online brand. The exclusive online marketing association will allow us to reach out to customers across the country."

In the initial phase, Xerox is offering cartridges for some of the most popular HP and Canon printers (such as HP LJ1007/ 1008/ 1108/ 1106/ M1136/ M1213/ L J Pro 1566/ P1606/ P1102/ M1210/ M1212/ M1130/ M1132/ P1005/ 1006/ P1505/ 1522/ M1120/ M1522 and Canon ImageClass 6000/ LBP3018/ 3010/ 3011).

These cartridges are ISO 9001 and 14001 certified and comply with IEC 19752 and IEC 19798 test protocols for page yields that ensures customers with an assured yield, same as to OEM consumables.

Xerox laser cartridges for non- Xerox printers comes with the assurance of Xerox brand; that stands for product quality and consistency, according to the comapny release.

Xerox laser cartridges are available in the Indian market through Flipkart and through the Xerox partner network. The range covers the toner cartridges for large number of popular HP and Canon A4 printers and will be extended further in the coming months. The price of these products starts from Rs. 2000 onwards.