DÃœSSELDORF: Reinforcing its No. 1 position in digital production printing,
Xerox is rolling out seven new digital systems with an expanded suite of
services and workflow tools that reinvent traditional ways of printing. At Drupa
2004, Xerox takes opportunity to leverage the complementary power of its digital
technologies in a market currently served by offset printing.
The company is showing the industry's broadest digital portfolio - up to speeds
of more than 1,000 images per minute - designed to print everything from
paperback and hardcover books to personalized travel brochures, colorful
real-estate fliers, wallet-sized photo ID cards and large-scale architectural
drawings.Â
Says Anne M. Mulcahy, Chairman and CEO Xerox,"Our digital strategy is
gaining momentum in the printing industry, which is morphing from a
manufacturing industry driven by the economy into a service business driven by
customers."
"The world of graphic communications is not just about ink on paper
anymore. It's about making documents smarter and delivering more valuable
work processes based on short print runs, fast turnaround and personalization to
the end user," remarked Mulcahy. Xerox is tuning to commercial printing,
book publishing, service bureaus, quick printing and creative design services.
"The quality and speed of digital technology is fast approaching
traditional offset processes. The industry is moving toward a future where
digital and offset technologies are working in tandem - supported by integrated
workflow solutions and value-added services," he added.
Expanding digital leadership
- Launched its DocuColor 2000 Series line of production color presses,
making it the most successful press of its kind. - Previewed its groundbreaking DocuColor iGen3® Digital Production Press.
With high volume and reliability, it produces a total of 400 million pages
to date. - Fuji Xerox, a joint venture with Xerox and Fuji Photo Film Co. Ltd.,
expanding distribution of the DocuColor iGen3 to Japan and Australia. - Two black-and-white digital production systems that incorporate many of
the technologies in the DocuColor iGen3. - Two super-high-speed, roll-fed continuous-feed systems- DocuPrint 525 and
1050, printing at 532 and 1,064 images per minute, and 25 per cent faster
than Xerox's previous continuous-feed offerings. - Xerox systems print on paper rolls wide enough to fit three 6" x
9" images across - a popular format for paperback books and credit-card
statements. - Two wide-format printing systems - the Xerox 6030 and 6050 - which print,
copy and scan poster-sized plans, renderings and GIS (Global Information
Systems) maps used in engineering, government and manufacturing. The systems
have the smallest footprint in their class and reproduce fine lines with
precision. - The Xerox FreeFlow Scanner 665, which operates at 65 pages per minute and
automatically produces professional-quality images previously achievable
only through manual editing.Â
In addition, Xerox announced enhancements to the DocuColor iGen3, including
the ability to apply a protective ultraviolet coating for more durable color
documents. A bevy of iGen3 finishing options make it possible to bind,
tape, fold and trim documents. New papers and specialty media are intended to
further boost print volumes. Many iGen3 customers are currently averaging
more than 500,000 pages per month.
Workflow improvements deliver value
In addition to new technology, customers are looking for new ways to streamline
and cut costs associated with printing workflow - the path that print jobs
follow from creation to billing. Based on open architecture, the Xerox 'FreeFlow'
Digital Workflow Collection uses a common set of electronic instructions to put
digital jobs on a fast track through the print shop, even integrating them with
traditional offset workflows. Â
Xerox is demonstrating a standards-based workflow system that allows printers to
use technology from multiple vendors to manage a job from creation to
completion. The solution combines software from Xerox, Creo Inc. and Adobe
Systems Inc. It employs two industry standards - PDF for print files and
JDF (job definition format) for electronic jobs - making production faster and
less error-prone.
CIOL Bureau