Xerox India expands On-Demand printing portfolio

CIOL Bureau
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KOLKATA, INDIA: Xerox India a part of Xerox Corporation, a provider in process and document management software, showcased its ‘On Demand Printing & Publishing’ offerings for the graphic arts community at a roadshow in Kolkata.


To strengthen its foothold in the digital graphic arts market, the company showcased its latest Mono Production Machine 4127 and its expanded portfolio of offerings, said a press release.

Xerox conducted live demonstrations of its portfolio of colour products from office to production range. The event also showcased a range of ‘On Demand Printing’ and various other applications on its latest Mono Production 4127 equipment. It demonstrated how digital printers can increase business productivity and explore new revenue opportunities in the graphic arts segment with Xerox DC 700 and DC 252 models.

“On Demand printing and publishing is a dramatic trend impacting the printing industry. This trend has been primarily fuelled by a desire to market to a specific audience by printing in short runs and at the same time leveraging the impact of color,” said Kuldeep Malhotra, associate director (North and East), Production System Group (PSG), Xerox India.

He added, “As part of our pan India expansion plan for the year, we are looking at making deeper inroads and reach out to the graphic arts fraternity in Kolkata. The tremendous growth of the print on demand industry forms the foundation for this new business opportunity. Despite our leadership in the digital printing market, the strategy is to pull further and grow in the graphic arts segment, make customers realize the business efficacy of print on demand to remain competitive today."

Xerox also hosted a seminar to highlight how organizations are exploiting the profit potential from digital printing and trends in the areas of variable information printing, digital proofing, digital pre-press, short- run digital colour output.