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Xerox Corp. rolls out eight products

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CIOL Bureau
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NEW DELHI, INDIA: Xerox Corporation announced the launch of eight mono printers and MFPs in India. The launch will be rolled out subsequently in 162 countries.

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The newly launched products range from small, cost-effective A4 printers to feature-rich monochrome MFPs and are targeted at the fast growing SMB community (small and medium businesses) that is expected to spend $1.3 billion on printing and printing supplies in 2008, as per a report by AMI Partners.

Xerox’s newly launched products include: Xerox Phaser 3600 (40 ppm A4 mono printer), Xerox Phaser 3250 (30 ppm A4 mono printer), Xerox Phaser 5550 (50 ppm A3 mono laser printer), Xerox Phaser 3100 MFP (21 ppm A4 multifunction printer), Xerox WorkCentre 5020 (20 ppm A3 mono multi-functional printer), Xerox WorkCentre 5016 (16 ppm A3 mono multifunctional printer), Xerox Workcentre 5225 (25 ppm A3 mono printer) and Xerox WorkCentre 5230 (30 ppm A3 mono printer).

Carl Bothner, vice president and general manager, desktop multifunction and printer business unit, Xerox Office Group, Xerox Corporation said, “India is a strategic market for Xerox Corporation and has the right characteristics in terms of business opportunity.”

Andrew Horne, managing director, Xerox India Ltd, said, “2008 has been a historic year for Xerox India, starting with a major brand repositioning initiative followed by a series of marketing activities across our three lines of business to reach out to our customers and the business community. The launch of our new products is an extension of our strategy to get closer to our customers, relate more directly to the Xerox brand and make stronger inroads in the SMB community”.

Princy Bhatnagar, director, office business group, Xerox India Limited said, “Today’s competitive business demands ‘to do more’ while spending less. Xerox’s portfolio of technology gives these businesses an array of choices to fit products and solutions the way they work, without breaking the bank.”