Woo acquires Los Angeles-based dating app DUS to bridge the Indian diaspora

Dating app Woo has acquired DUS, a Los Angeles-based dating application focused on the South Asian community to connect Indians all over the world. The move will increase Woo’s foothold in one of the largest markets for the online dating industry, the US along with the UK and Canada.

DUS was specifically designed for South Asian singles to provide them with a dating opportunity within their community. Woo, that was founded in 2014 is now gearing up for a major global push and DUS’ acquisition is a natural step in driving the company’s vision of connecting like-minded singles around the world.

“I am confident that DUS acquisition will help accelerate our outreach to Indians globally. While originally designed for India alone we quickly realised that our platform had a global appeal and was already favoured by Indians internationally to form a strong connect back to their homeland,” said Sumesh Menon, Co-Founder of Woo.

Popular Indian-Canadian comedian and a YouTube personality Jus Reign is one of the founders of DUS and promises to continue pushing DUS’ mission by promoting Woo through his audience which is primarily western South Asians.

“Our goal has always been to promote freedom of choice when it comes to dating along with generally helping Desis meet each other. The Woo acquisition will provide us with the resources to continue to do just that,” said Shawn Sheikh, CEO, DUS.

Woo is the top grossing Indian dating app on the Playstore. The redesigned version of the app has been designed to appeal to the Indian diaspora globally with commonality tracking i.e. users can now add tags to their profile and use these to search and filter through profiles.