WizRocket raises $8M from Sequoia and Accel Partners

BANGALORE, INDIA: WizRocket, Inc. a real-time analytics and mobile engagement platform, announced it has raised $8M in new funding from Sequoia India and Accel Partners.

WizRocket will use this funding to grow prescriptive engagement platform and a ‘naked API’ that offers developers code-level access to customizing user experiences.

"WizRocket's intelligent platform helps marketers make sense of user behaviour on their app. They can apply this knowledge to customize the user experience. We're honoured to have Sequoia and Accel as partners in our quest to build a world class mobile marketing platform," said Anand Jain, co-founder of WizRocket.

Mohit Bhatnagar, managing director at Sequoia India said, “WizRocket leverages two of the biggest trends in the technology arena today, that is mobility and analytics. With the confluence of user analytics and marketing automation, there is a potential of creating a positive ripple effect in the way consumer insights are derived. The company’s innovative product coupled with the global vision that the team shares, will enable WizRocket to be at the forefront of driving change.”

The new funding follows an initial $1.6M seed round by Accel Partners.