Wipro to RFID-enable shop in campus

BANGALORE: Shoppers at the Arvind Mills apparel store at Wipro's Electronic City campus will experience RFID technology first-hand, on July 13 this year. Three shelves at the 3,500 sq. ft store will be RFID enabled, which means that Wipro employees will be able to purchase RFID tagged clothes. The company hopes that the store would serve as a proof-of-concept cum demo center to showcase RFID technology and uses for clients.

Speaking exclusively to CyberMedia News, head for Wipro retail solutions Mani Subramanium said, "We are also setting up an RFID lab to study the physics of RFID and understand issues like business processes, tag positioning, and wave interference."

Wipro provides RFID solutions for leading retail and FMCG companies in the US and Europe. The company recently implemented a project at the Metro Group's RFID-enabled Extra Future Store, in Rheinberg, Germany. The store showcases what the high-shopping experience of the future would look like.

Wipro has developed software called the Store managers' WorkBench using Microsoft's SharePoint Portal solution. Using this, customers have the option of having their loyalty card scanned as soon as they enter the store. The software then checks the shopping history to find out approximately when the shopper would reach the cash counter. This allows the store staff to adjust their tasks in accordance to the customer's shopping habits so that they can manage their work efficiently.



Studies estimate that in the next three years, the global RFID Technology market could reach $4 billion.

CyberMedia News