Wipro launches greener desktops

BANGALORE, INDIA: Wipro Infotech, the India and Middle East IT Business of Wipro Ltd, has launched a new range of desktops called Green ware. These are Polyvinyl Chloride (PVC) and Brominated flame retardants (BFR) free.

The toxic materials PVC and BFR were used in cables, sheaths and motherboards and would help in recycling of the product. According to the company the new range is competitively priced in the market despite replacing the cheap plastic (PVC).

Greenware would be targeted at government, enterprise and corporates, however, the challenge before Wipro is low awareness and understanding of the green initiative among them. The annual sales of the Wipro range of laptops and desktops is around 2 lakh, out of which the new range is expected to grab around 10-15 per cent of the sales share.

Based on Intel's Core 2 Duo, the Greenware range of desktops would see launch of the laptops range in next phase of development. Speaking on the occasion Anurag Behar, chief executive of Wipro Infrastructure Engineering Ecoeye, Social and Community Initiatives said, “Wipro Greenware is a major milestone on our road to a sustainable future.”

He informed that Wipro has been constantly looking at embracing greener technology and is one of the companies that have maximum green buildings in its campus. He also affirmed that all the new buildings that would be constructed henceforth would be platinum-level certified buildings.

Anand Sankaran, Sr. VP and Business head India and Middle East Business Wipro said, “Wipro started working on its green computing long back. Around 2007, we had launched RoHS compliant range, and now we have Greenware range of desktops that is a voluntary step of an organization towards green initiative.” Both PVC and BFR are not easily biodegradable and therefore pose a serious threat to the environment.