Wipro banks on 'Quantum Innovation' for future growth  

BANGALORE: IT services major Wipro

Technologies, which is scaling its competencies in R&D services and

product engineering, has now decided to make specific investments into

innovation. The company has structured a special new initiative called 'Quantum

Innovation'.

"We have identified four-five areas under the

program which will have specific investment and teams. We have identified areas

which require distinct focus including some product engineering and IP intensive

areas as well as potential market opportunities that we plan to ride on,"

said Ramesh Emani, president, product engineering services group, Wipro

Technologies.






According to sources, some of the areas identified under the program include
technologies that were acquired as part of Wipro's recent buy-outs such as

Enabler, Saraware, NewLogic and others.






Emani said that this program would be a broader extension of the Center of
Excellence (CoEs) that the company has set up around IT services and

technologies.






"The CoEs are giving us incremental value and contribute substantially
higher revenues. The Quantum Innovation program will take a much broader

view," he added.






Around 500 engineers are currently working on innovation-related projects at
Wipro. Emani said that the program would not be location-specific. Innovation

projects make up for five per cent of Wipro's revenues (around $100 million a

year). The company is gunning for 10 per cent revenue share from quantum

Innovation in three years time.






Analysts say that this kind of focus and differentiation could place Wipro in
good stead in the competitive global IT services market. "Indian service

vendors are realizing that services are not just about volume play. Wipro's move

is a harbinger that innovation will now come from value-based projects and not

just industry verticals," said Siddharth Pai, partner and MD, TPI India.






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