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Wind River launches embedded platforms

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CIOL Bureau
New Update

BANGALORE: Wind River Systems has launched the first market-specific integrated embedded platforms, Wind River Platforms, and a new enterprise-wide, subscription based licensing model -- the first pricing model of its kind in the industry.



The announcement represents an advancement of Wind River’s market leadership in one of the most pervasive yet hidden markets, embedded software–the technology that powers non-desktop computers such as satellites, robotics, printers, digital TVs, routers and more. Wind River owns more than 30 percent of the commercial embedded software market.



However, new research, which includes commercial and in-house embedded software development, placed the market opportunity at $23 billion. With the introduction of Wind River Platform, the company plans to further extend its leadership position by accelerating the market shift from in-house development to commercial software adoption. The market-specific integrated Wind River Platforms introduced are for consumer devices, industrial devices, network equipment and server appliances.



"Wind River has always driven the industry forward by listening to our customers and providing the most reliable technology to meet their unique and ever-changing needs," said Wind River, India, Country Manager, Ajit Edlabadkar. "With the introduction of Wind River Platforms, we've once again worked to set the standard for the embedded software industry."



Wind River is also introducing a new subscription-based model, with per-seat pricing, designed to help customer gain control of their development costs and therefore improve profitability. The new model is extremely flexible and is independent of site, architecture and the host. It includes updates and upgrades annually, making it much easier for customers to standardize on a platform across the enterprise. Customers also receive service credits that include on-site consultations, education or training to help their development teams get products to market faster.



Depending on the market-specific integrated embedded platform, pricing will vary per developer seat. In order to make pricing even more attractive, Wind River provides volume discount pricing, which further reduces cost.

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