WILL Technology can pose serious challenge to mobile services in the metro cities of India

A recent study conducted by IDC (India) Ltd. reveals, that the Wireless in

local loop (WILL) technology can impact the mobile services potential in the

metro cities. In the technology adoption chain, as many as 19% households fall

under the early adopter category (i.e. those who will definitely go for

this technology) and 33% are positively inclined (i.e. those who

probably will go for this technology) towards this new technological

innovation. Further 57% of the potential mobile service users, state that

they would adopt the WILL technology. Hence WILL as a technology can

impact the mobile services potential in the metro cities.

WILL is a technology that is creating lot of anxiety amongst the mobile

operators of India. The reason is quite evident, WILL is a technology that

enables a user to make and receive calls within a radius of 40 kms. A

technology, that is in the similar league as mobile telephony.

Some of the other findings of this study are as follows:

1. Awareness of WILL is higher in Delhi as compared to Mumbai
2. Clarity of voice rather than price seems to be factor on which most of the
   
   potential WILL adopters would evaluate this technology
3. The typical profile of a potential WILL adopter is a married male aged 35
   
   years who has 5 members in his household

 

About the Study

IDC(India) Ltd conducted a research to assess the adoption of WILL amongst

the SEC (socio economic classification) A and B households of the two major

metros of India i.e. Delhi and Mumbai.

As part of this research study IDC contacted a random distributed sample of

216 households in these two cities. The households were further divided into

four categories, these were those having a telephone, those intending to get a

telephone connection, those having a mobile phone and those intending to get a

mobile phone.