Why SMBs are not active on pinterest yet ?

By : |March 22, 2013 0

BANGALORE,INDIA: Pinterest has not been so famous amongst the SMBs. It kind of makes you wonder why small businesses aren’t moving faster to adopt the popular image sharing site as it can be a really useful platform for SMBs. Here are the reasons:

You Don’t Really Care How Much of Your Traffic is From Pinterest

This week, Pinterest announced the introduction of analytics tools telling site owners how many people have pinned images from their websites, how many other users have viewed these pins, and how many people have visited their websites from Pinterest.

Shiny New Social Tools Just Leave You Cold

Tools and tips for improving your skills using Pinterest abound.But hey, maybe your small business doesn’t really need that kind of thing.

You Don’t Need Better Sales or SEO

Experienced Pinterest marketers like Melanie Duncan are regularly giving free seminars like this one to boost SEO and sales. Now, why would you want something like that, right?

Monetization Just Isn’t Your Thing

Pinterest’s new analytics isn’t just a way of improving results for marketers who already love the site. It also opens the door for more precise monetization, not just for Pinterest, but for businesses who use the site for driving traffic. But then, finding a way to better monetize your web presence probably doesn’t much interest you, huh?

You’re Oblivious to the Current Trends

You may have heard small businesses and brands aren’t the only ones using Pinterest to market themselves. Job seekers have also gotten into the act. Yes, these techniques might be translatable to your business, if you’d just give Pinterest a try.

You Couldn’t Care Less About Industry Leaders

Retailers like online auction giant eBay have begun looking at Pinterest’s success. They are redesigning their sites to look more like Pinterest. Ebay says its redesign already has customers spending more time on the company website. Oh, but what does eBay know, right?

You Don’t Want to Know What Your Customers Think

The new analytics for Pinterest also give a better sense of what consumers respond to, both positively and negatively, on the social network. If your business used Pinterest, you would get a much better view of how your social marketing efforts were working with your audience. If that kind of thing interests you, of course. Internet Retailer

E-commerce Isn’t a Part of Your Game Plan

Pinterest and sites like it could have a huge impact on e-commerce, and this isn’t just because big companies like eBay are copying some of Pinterest’s successes into its own business model. Are you sure your business doesn’t need a tool like this?

You Don’t Believe in Data

Pinterest isn’t just the latest social media channel out there. Some data suggests it also works more effectively than its competitors. Take a study last year suggesting that Pinterest drives 2.5 percent more traffic to a homepage than rival Twitter.

Source: www.smallbiztrends.com


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