Whistling Woods Film School looks at social media to market short movies

NOIDA, INDIA: Film maker Subhash Ghai's Whistling Woods Film School has partnered with video marketing and video analytics start-up Vidooly to market short movies on social media.

As per the tie up Vidooly will serve as the default tool for video analytics and marketing for the students in the institute. Students will be able to promote their short movies using Vidooly's video intelligence on You Tube and across social media.

Speaking about the tie up, Ghai said, "Digital platforms are the future of content both in India and globally, and digitization of content creation has democratized the filmmaking process. This ecosystem has also enabled business models of content distribution and monetisation on digital platforms.”

“This is a first of its kind course in India, which has been developed by the faculty in association with YouTube. For a course of such a high caliber, we needed a high quality video distribution facilitation platform and in Vidooly we have found the same," he said.

Nishant Radia, Co-founder, Vidooly, added, "Internet, smart phones and apps have revolutionised the way we watch and distribute movies. Vidooly is all about helping content creators smartly express their creativity, analyze the trends and engage with your target audience. Keeping that in mind, nothing’s better than partnering with the future creators at Whistling Woods and helping them understand the importance of analytics from day one of their journey."

With over 1 billion users visiting You Tube every month and over 7 billion video views everyday on Facebook, digital is rapidly changing the way video content is being viewed today. Rise of social platforms like Vine, Snapchat, WhatsApp among millennials is also a testimony to the trend of growing mobile video too.