What consumers want, but won't find easily on Black Friday

NORTHBROOK, USA: One in three Americans will be shopping on Black Friday this year. But do manufacturers really know what consumers want?

While we tend to focus on the hottest gadget and the best deals, savvy consumers are looking for a little more from the products they buy.

Quality: It is the thought that counts, but quality is also important. Manufacturers should assure consumers that the best quality materials are used in products.

Performance: For consumers, product performance is the second most important driver of purchase behind quality so it should be prioritized.

Sustainable: Green is a feel good gift. Consumers believe manufacturers could do more in terms of environmentally friendly manufacturing procedures and products.

Healthy: Examining the health impact of products is a key concern for consumers, especially products that are ingested or close to the body. Manufacturers should make communicating the health impact of products a priority.

Positive Global Impact: Where and how products are being sourced is also important to consumers. For manufacturers, it's important to show the full-make up of products including their components or ingredients and demonstrate workers are treated fairly.